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Marketing Manager

At Halton Region, we treat everyone with respect, honesty, fairness and trust. As an equal opportunity employer, we are committed to establishing a qualified workforce that is reflective of the diverse population we serve. Halton Region is committed to providing accommodation to individuals with disabilities throughout the recruitment process. 

 

As an employer of choice, Halton Region recognizes the many benefits of hybrid work arrangements including flexibility and better work-life balance for our employees. This position is eligible for our Hybrid Work Program.

 

Posting ID: 3608
Department: Corporate Services
Division: Communications
Pay Range: $130,631 - $163,276
Job Type: Permanent
Hours of Work: 35 hours per week
Work Location: Halton Regional Centre, 1151 Bronte Road, Oakville 
Employee Group: MMSG
Posting Date: March 13, 2025
Application Deadline: April 30, 2025

 

 

Job Summary

The Marketing Manager will lead Halton Region’s marketing strategy, driving engagement, service adoption, and digital innovation. This role plays a key part in shaping public engagement efforts, using data-driven marketing to enhance community outreach and increase awareness of critical regional services. By leveraging the latest digital tools and automation strategies, the Marketing Manager will optimize engagement, maximize campaign performance, and ensure alignment with business objectives. 

Duties & Responsibilities

  • ​​​​​Develop and execute a comprehensive marketing strategy that integrates digital, content, and brand initiatives to enhance public engagement, brand awareness and service adoption. 
  • Leverage data insights, audience segmentation, and behavioral marketing techniques to create impactful, multi-channel campaigns that drive measurable results. 
  • Define and monitor KPIs, including audience reach, engagement metrics, conversion rates, and campaign effectiveness, to continuously optimize performance. 
  • Ensure the creation of compelling, on-brand visual and written content that resonates with he target audience and drives consistent messaging across platforms, with a focus on managing content at scale. 
  • Oversee digital marketing strategies, including SEO/SEM, social media, email marketing, and paid media, ensuring a cohesive approach. 
  • Ensure the Region’s visual identity and brand guidelines are consistently applied across all marketing and communication materials. 
  • Lead, mentor, and develop a high-performing marketing team, fostering creativity, innovation, and continuous improvement. 
  • Partner with senior leadership to align marketing efforts with organizational priorities. 

Skills & Qualifications

​​​​​​​A strategic marketing leader with a strong background in digital campaigns, brand development, and content strategy. Proven ability to manage large-scale initiatives, mentor teams, and collaborate with senior stakeholders to drive business impact. The ideal candidate will have: 

  • A bachelor's degree in Marketing, Business Administration, or a related field.

  • 7+ years of experience in strategic marketing and digital campaigns in a medium to large scale organization, preferably in a public sector, nonprofit, or service-driven organization. 

  • Expertise in audience segmentation, omnichannel marketing, and community engagement strategies. 

  • Strong data-driven mindset, with experience using analytics to inform marketing decisions and optimize performance. 

  • Exceptional leadership and collaboration skills, with a track record of mentoring teams, managing performance and influencing organizational strategy. 

Important information about your application:

  • In accordance with requirements in Ontario Regulation 191/11 – Integrated Accessibility Standards and the Ontario Human Rights Code, Halton Region will accommodate the needs of individuals with disabilities throughout the recruitment process.  If you require accommodation at any stage of the recruitment process, please inform the Talent Acquisition representative of the nature of the accommodation(s) you require.  
  • Please submit your application online. We will accommodate individual needs for applicants with disabilities and others who are not able to apply online. If you experience any issues with submitting your application, please contact HR Access at 905-825-6000 extension 7700.   
  • Applications will be accepted until 11:59 p.m. on the deadline date specified on the posting.
  • We encourage applications from all qualified individuals; however, only those under consideration will be contacted.
  • Personal information collected through the job application process will only be used for the purpose of determining qualifications for employment.
  • If selected for an interview, you will be contacted by email and/or phone. Please ensure the contact information provided on your resume is up to date and that you check your email and voicemail regularly. 

 

Halton Region serves more than 624,000 residents throughout Burlington, Halton Hills, Milton and Oakville. We are committed to delivering high quality programs and services that make Halton a great place to live and work. We engage great people who contribute to meaningful work that makes a positive difference in our community. At Halton, you are encouraged to grow and succeed in your career and are recognized for your accomplishments and contributions. As an employee, you will be part of a progressive, service focused and award winning employer with a diverse and inclusive work environment.

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